I've been really trying to get a handle on Search Engine Optimisation, as I'm not at all a techie and yet I know it's SEO that's going to get the people who are searching for the information that you can provide to come to your site - targetted traffic, in other words - and who are going to be the ones who will generate income.
A while a go I posted about the excellent SEO Book, which I downloaded and which has been a tremendous resource. I have now also discovered SeoChat, which is another resource that I've started to use. It has Chat Forums, where there are a lot of authoritative posts and articles, and a section with SEO Tools. I've been spending quite a bit of time there using the tools to find out the status of my sited and what I can do to improve it.
You can check what spiders see on your site, for example, when they are crawling the internet, you can optimise your keywords, and there are many, many other useful tools.
I feel almost like I've gone back to college, but I know that it's all information and know-how that's absolutely necessary for me to start generating the kind of traffic to my sites that's going to bring in the money!